Programmatic Advertising Market research report is one of the unsurpassed and comprehensive market research reports which emphasize the challenges, market structures, opportunities, driving forces, emerging trends, and competitive landscape of ABC industry. The report showcases the trends that are in vogue, the regions that are growing, the various types of products available and the potential of the industry to provide solutions for a large population. An excellent Programmatic Advertising Market report acts as an authentic source of information which puts forth a telescopic view of the current market trends, situations, opportunities, and status.
The programmatic advertising market is expected to witness market growth at a rate of 44.3% in the forecast period of 2021 to 2028. Data Bridge Market Research report on programmatic advertising market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The rise in the utilization of social media advertising is escalating the growth of programmatic advertising market.
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Market Definition:
Programmatic advertising can be referred as the procedure by which selective advertisements are targeted at specific audiences based on the data gathered through the net on where and what the specific audiences’ attention lies. Through specific targeting, an advertiser is ensuring that the chances of his product or service will be utilized will be considerably higher than just having the advertisement viewed by a general audience who may not require the product at all.
The major players covered in the programmatic advertising market report are:
- AppNexus Inc.
- Verizon
- Yahoo India Private Limited
- DataXu, Inc.
- NextRoll, Inc.
- Google LLC
- Adobe.
- The Rubicon Project, Inc.
- rocketfuelemea
- MediaMath, Inc.
- IPONWEB Holding Limited
- VOYAGE GROUP Inc.
- Adform
- The Trade Desk
- Beeswax
- Connexity, Inc.
- Centro, Inc.
- RhythmOne, LLC
- AT&T Intellectual Property
- RTL Group
Programmatic Advertising Market Scope and Market Size:
The programmatic advertising market is segmented on the basis of transaction mode, Ad format and enterprise size. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of transaction mode, the programmatic advertising market is segmented into real time bidding, private marketplace and automated guaranteed.
- On the basis of ad format, the programmatic advertising market is segmented into desktop display, desktop video, mobile display and mobile video.
- On the basis of enterprise size, the programmatic advertising market is segmented into SMBs and large enterprises.
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Programmatic Advertising Market Country Level Analysis:
The programmatic advertising market is analysed and market size, volume information is provided by country, transaction mode, ad format and enterprise size as referenced above.
The countries covered in the programmatic advertising market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America dominates the programmatic advertising market due to the rise in the acceptance of programmatic advertising. Furthermore, the occurrence of major key players will further boost the growth of the programmatic advertising market in the region during the forecast period. Asia-Pacific is projected to observe significant amount of growth in the programmatic advertising market due to the rise in the levels of investment on digital advertising.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
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