The global size for lager market was valued at USD 304.21 Billion in 2022 and is projected to attain USD 363.56 Billion by 2032. Throughout the forecast period, the market is anticipated to experience a robust compound annual growth rate (CAGR) of 2% in terms of revenue. Noteworthy factors propelling the growth of market revenue include shifts in consumer preferences, heightened requests for premium and craft lagers, and the growing popularity of lagers within emerging economies.
Lager, a variant of beer produced through a method involving slow fermentation and refrigeration at lower temperatures, is witnessing these changes. Moreover, the surge in consumer preferences towards premium and craft lagers is also poised to contribute to the market's revenue expansion. Customers are progressively inclined towards sampling novel and unique flavors, resulting in an increased demand for craft and artisanal lagers.
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Top Companies:
· Anheuser-Busch InBev SA/NV
· Heineken N.V.
· Carlsberg Group
· SABMiller PLC
· Molson Coors Brewing Company
· Tsingtao Brewery Co. Ltd.
· Asahi Group Holdings, Ltd.
· Sapporo Holdings Limited
Lager is one of the most popular types of beer globally, and its market growth can be influenced by various factors:
· Consumer Preferences: Changes in consumer preferences and taste can significantly impact the demand for lager. If consumers show a preference for lighter and more refreshing beers, lager might experience growth.
· Craft Beer Movement: The rise of the craft beer movement has led to an increased interest in unique and diverse beer styles, including craft lagers. This trend could result in a growing market for specialty lagers with distinct flavors and brewing techniques.
· Emerging Markets: Growth in emerging markets, where beer consumption is on the rise due to economic development and changing lifestyles, can contribute to the expansion of the lager market.
· Health and Wellness Trends: Consumers' increasing focus on health and wellness might lead to a demand for lighter and lower-calorie beverage options, which could benefit certain types of lagers.
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To assist readers in making profitable business decisions, the report is written with the help of industry analysts, market segmentation, and data collection. In addition to providing a comprehensive database of technological and product advances, the report provides detailed information on growth rates, market values, as well as niche market segments.
This report analyzes the Lager market in terms of growth rate, market share, current and emerging trends, production and consumption ratios, industrial chains, demand and supply, imports, exports, revenue contribution, and key player presences in key regions. As a part of the report, a country-by-country analysis of the Lager market is provided to gain a deeper understanding of its growth and progress.
The global Lager market is segmented into:
· North America (U.S.A., Canada, Mexico)
· Europe (Italy, U.K., Germany, France, Rest of Europe)
· Asia Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
· Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
· Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Further market segmentation
Type Outlook:
- Pale Lager
- Amber Lager
- Dark Lager
- Others
Distribution Channel Outlook:
- On-Trade
- Off-Trade
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