This factor enhances customer trust and loyalty for a longer period. When users know that the lever is in their hands and they will be getting only such content that matches their preference, they do not develop negative feelings towards the brand. Lower negative feelings towards a brand mean fewer unsubscribes.
Implementing an Effective Preference Center
A great preference center is easy to access, intuitive, and flexible in its options. The preference center should, if possible, be highly linked in each email footer so subscribers wouldn't have to dig around looking for it. It also needs to be accessible on mobile since many users will be coming through with their phones. In addition, brands should periodically revisit the options provided to keep them relevant to the subscriber's interests.
#b2cemailaddresslist #emaillist #buyemaillist #emailmarketinglist #emailaddresslist #contactemaillist #emaildatabaselist #b2bemaillist #businessemaildatabase #businessemaillist
https://b2bdatabase.co/product....-category/b2c-email-
