Marketing purposes: maintain up to a certain time, say from one to three years from the last interaction or consent. Such periods being documented would support the implementation of consistency and accountability in data processing. Ensure data retention policies are cognizant of the General Data Protection Regulation, the California Consumer Privacy Act, and the Telephone Consumer Protection Act because such regulations often establish the time period in which personal information, such as cell phone numbers, can be retained and the rights customers have in their respective data.
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