What is Sales Force Automation?
When software tools automate certain aspects of the sales process, it's known as sales force automation, or SFA. Automation typically concentrates on administrative and repetitive duties that, although necessary, might take a lot of time for sales teams to do. According to reports, non-revenue producing chores account for two thirds of a sales representative's time on average. Sales representatives can focus on more productive aspects of their work, like selling, by delegating these chores to a sales force automation program.
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Tasks are typically automated by the SFA program based on predetermined inputs. For instance, if leads don't reply to an initial email after a predetermined amount of days, follow-up emails based on a pre-designated template may be sent to them.
