Digestive health products are supplements available in liquid or solid form which can assist in gut health. The sources of these products are microorganisms, plants, and animals. The global digestive health products market report comprises qualitative and quantitative research made after careful research in conjunction with projections for the period of 2023 to 2030 (forecast period).

Digestive Health Products Market overview is Projected to Reach USD 33.67 Bn by 2030, Growing at a CAGR of 6.70%

Market Outlook

The global digestive health products market is set to reach an envious valuation owing to the consumption of supplements for betterment of health. Rising number of cases of digestive disorders and the large geriatric pool are main drivers of the market. Rise of health awareness and shift of attitudes of people towards foods can bode well for the market. Preference of healthier lifestyles and demand of probiotics can favor the global market growth. Fortification of foods and essential elements is likely to lead to a spike in production.

Products rich in carotenoids and fighting bad bacteria will find space in the market. Awareness of these products as well as interest in health products can lead to procurement in high volumes by customers. Rising health expenditure of nations such as Brazil, China, and India and the rise in standard income levels can act as a catalyst for growth in the market.

Sales of supplements via social media channels or endorsements via influencers can have a direct impact on the market. Differentiation of product according to the ingredients will bode well for the market. Collaboration opportunities between companies to cross-sell products are likely to spell good returns. Customer experience is focused by companies to gain exposure and reach a wider audience. Glocalization of food focused on digital wellness will favor the market greatly.

Segmentation

The global digestive health products market has been segmented by product type, delivery format, product type, specialty diet, and application.

Products within the market include digestive nutritional supplements, probiotics, prebiotics, lactase nutritional supplements, multi-vitamins, and others.

By delivery format, the formulation takes the form of chewable, capsules, caplets, tablets, drops, sticks, liquids, soft gels, suppositories, gels and others.

By specialty diet, it comprises high-fiber, natural, vegetarian, gluten-free, dairy-free, and others.

Key applications include breakfast cereals, functional foods, functional beverages, supplements, pharmaceuticals, and others.

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Regional Analysis

Europe, North America, Asia Pacific (APAC), and Rest-of-the-World (RoW) are regions covered in the global digestive health products market.

North America is predicted to be the leading region of the market owing to a large geriatric pool and incidence of gut disorders. Differentiation of products according to demographics and gender can make a sizeable difference in the coming years.

Europe can display a stellar growth rate during the forecast period owing to resurgence of economies and rise of wellness among customers. Availability of health supplements at local and specialized stores can bode well for the overall market.

APAC is touted to emerge as a formidable leader in the coming years due to the wave of wellness among consumers in China and India. Adherence to safety policies according to federal bodies is likely to fuel the market demand for digestive health supplements.

Competition Outlook

Cargill Incorporated, Danone S.A., Arla Foods Inc., Danisco A/S, Yakult Honsha Co. Ltd., Chr. Hansen Holding, Abbott Laboratories, Nestle S.A., Lallemand, and BioGaia AB are key players of the global digestive health products market research.

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