In recent years, the international lingerie market has experienced a huge increase in growth. The market's expansion can mostly be attributed to intensifying awareness among women and global financial development.

According to MRFR research findings, the lingerie market report will reach USD 135.16 billion by 2030, with a robust CAGR of 4.52 percent. Over the forecasted period, reasons such as a developing working women population, improvements in current lifestyles, greater government backing, improved per capita income levels, and increased exposure to social gatherings are expected to catalyze the expansion of the lingerie industry. However, the market's expansion is projected to be hampered by fierce rivalry and the prevalence of the informal economy.

Segmental Analysis

Based on the distribution channel, the lingerie market has been segmented into store-based and non-store-based. The lingerie market has been divided into knickers &panties, shapewear, loungewear, and bras based on product type. The lingerie market has been segmented into premium and economy by price range.

Competitive Analysis

Incorporating digitalized processes into organizations is expected to boost the industry shortly. In light of the current circumstances produced by the worldwide pandemic, organizations can intensify their responsiveness and crisis response significantly in the next years. The market is expected to enter a resurgent era of growth soon. In the future years, the influence of automation is expected to trickle down to practically every aspect of business operations, fostering the global market growth. The market players' future strategies are expected to benefit from the consistent increase in bottom-line performance. The stimulating influence of analytics on corporate value is expected to drive creativity and more strategic strategies before long. The market is also expected to make substantial advancements in sectors like A.I. design and distributed cloud, where major digital expenditures are expected. Unique socio-economic issues are expected to impact the global market during the projected period.

The eminent companies in the lingerie market are Hennes & Mauritz AB (Sweden), Marks and Spencer plc (U.K.), Victoria's Secret (U.S.), Jockey International, Inc (U.S.), Group Chantelle (France), MAS Holdings (Sri Lanka), Fashion Nova Inc. (U.S.), LVMH Moët Hennessy Louis Vuitton (France), Yandy LLC (U.S.), and Hunkemöller International B.V. (Netherlands).

Detailed Regional Analysis

The regional evaluation of the lingerie market includes North America, Europe, Asia-Pacific, and other vital regions. Asia-Pacific is one of the most profitable regions for lingerie makers. The rise of the lingerie market trend can be ascribed to several factors, including the rising population in Asia-growing Pacific nations. Rapid urbanization in Asia-Pacific nations and rising per capita disposable incomes are important factors in the lingerie market's expansion. The augmented number of working women in the United States is expected to be one of the major drivers of the lingerie market's growth. Furthermore, one of the most important factors driving the market in this region is major manufacturers' expanded lingerie product portfolio. One of the primary aspects projected to favorably impact the development of the lingerie industry in the United States is innovation in lingerie designs, colors, and materials.

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News

Mar 2022 Reliance Retail, which Indian billionaire Mukesh Ambani controls, announced on Sunday that it had purchased a controlling stake in Purple Panda Fashions Private Limited, which owns a prominent lingerie brand, for $125 million, increasing its garment and underwear portfolio. Reliance said that it would possess an 89 percent equity position in Purple Panda Fashions Private Limited, which owns and runs the Clovia lingerie brand. RRVL (Reliance Retail) will expand its innerwear portfolio with this acquisition, having already bought the Zivame and Amante brands.

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