According to the current analysis of Reports and Data, the Global Whey Protein Market was valued at USD 9,552.5 Million in 2020 and is expected to reach USD 19.75 Billion by the year 2028, at a CAGR of 5.4%. Whey protein is a soluble component of milk that is rich in amino acids, minerals, vitamins, lactose, and glycomacropeptides. The most important functional characteristic of this product is that it can solve in a wide range of pH. Since it has unique characteristics, it is used widely in the food industry for the preparation vary types of cheeses and industrial bread. Studies have shown that whey protein plays an important role in improving public health and body strength. Also, there have been studies about the beneficial effects of whey protein on human health and the prevention of metabolic disease, which shows positive results. For instance, research published in 2019 upon the efficacy of whey protein supplements on athletes supported the fact that WPS acted as an ergogenic aid on the athletes' sports performance and recovery.
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The major driving factors for this market are the rising demand for sports nutrition and the increasing consumption of protein formulation among infants. According to a report by the American Society for Nutrition, most healthy infants shift from a protein intake of approximately 1 g/kg body weight to an intake that is, on average, 3-4 times as high and formula-fed infants grow at a faster rate than breast milk-fed infants. Thus, with the increasing population and disposable income, people are bound to buy such formulations to maintain protein intake in infancy. Moreover, the rapid expansion of the food industry plays a major role in driving market growth. For instance, the U.S. market for fast food restaurants generates more than USD 200 billion currently and is anticipated to have a growth rate of about 2.5%.
Some of the Leading Market Players Are Listed Below:
- Hilmar cheese Company,
- Davisco Food international Inc.,
- Saputo Inc.,
- Maple Island Inc.,
- Alpavit,
- Milkaut SA,
- Wheyco GmBH
- Others
Market Segmentation:
Type (Revenue, USD Billion; 2018–2028)
- Whey Protein Concentrate
- Whey Protein Isolate
- Hydrolyzed Whey Protein
- Demineralized Whey Protein
Form (Revenue, USD Billion; 2018–2028)
- Dry
- Liquid
Distribution Channel (Revenue, USD Billion; 2018–2028)
- Offline
- Online
Application (Revenue, USD Billion; 2018–2028)
- Food and Beverages
- Nutrition Products
- Personal care
- Pharmaceuticals
- Feed Applications
- Others
Market Overview:
All enterprises involved in the processing, packaging, and distribution of raw food materials fall within the food and beverage sector. Fresh and packaged meals, as well as alcoholic and nonalcoholic beverages, are all included. Apart from drugs, this industry touches every product designed for human consumption.
As a result of the current economic depression caused by the Covid-19 outbreak, consumers are seeking to save as much money as possible. Consumers are doing so in a variety of ways, including buying more generic things and cooking their own meals instead of going out. As a result, food processing companies are getting more creative in order to reduce the cost of goods sold, attract more customers, and increase profit margins.
Obesity has a tremendous impact on the global food and beverage industry. The desire for healthful foods has grown, as has the demand for more detailed nutritional information. Companies have responded by launching lower-calorie foods and tightening control over how their brand is viewed in response to both of these changes. Companies want to be viewed as a healthy brand, thus they support activities that indicate this, such as youth sports. There has even been talk of levying a tax on foods linked to obesity to deter people from eating them.
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The report is written with the aid of industry analysts, market segmentation, and data collection in order to assist readers in making profitable business decisions. The report includes a comprehensive database of technical and product advances. It also provides information on growth rates and market value, as well as a thorough examination of niche market segments. The report provides strategic advice to newcomers and existing businesses about how to make profitable and well-informed business decisions.
The Whey Protein market has been segmented into key regions of the world and offers an analysis of growth rate, market share, current and emerging trends, production and consumption ratio, industrial chain analysis, demand and supply, import and export, revenue contribution, and presence of key players in each region. A country-wise analysis of the market is offered in the report to gain a better understanding of the regional spread and progress of the Whey Protein market.
The global Whey Protein market is segmented into:
- North America (U.S.A., Canada, Mexico)
- Europe (Italy, U.K., Germany, France, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Key Questions Addressed in the Report:
- What are the dominating factors that are influencing the growth of the industry?
- In the forecast period, which market segment is expected to rise the most?
- What are the risks and challenges that the industry is facing?
- In the coming years, which area is projected to dominate the market?
- Who are the major players in the market? What kind of strategic business plans have they made?
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